Fix MI State
I didn't realize how much infrastructure impacts the public health and safety of our communities until I started working on the Fix MI State campaign. Since launching in December 2016, I've been working with Fix MI State to spread awareness about Michigan's massive, unmet infrastructure needs and the consequences that occur when we ignore them. Think: Pure Michigan summers ruined due to aging wastewater pipes leaking sewage into Michigan beaches. This happens too often. My job is to make sure people know about it, understand why it happens, and eventually figure out how to fix it. It is part education, part advocacy. #FixMIState
As an account executive for Martin Waymire, I support the earned media strategy and spearhead the paid digital strategy for Fix MI State's Facebook, Twitter, Instagram and e-newsletter. This includes:
Fix MI State is a statewide education and advocacy campaign that aims to increase awareness of Michigan's massive, unmet infrastructure needs and engage Michigan voters to advocate for proper infrastructure funding.
Scroll below to see some key accomplishments from 2017
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2017 Advocacy Victory:
Restore the Michigan Infrastructure Fund
After the Michigan Legislature proposed a $20 million budget cut for infrastructure, I helped Fix MI State galvanize its social media audience to take action. Nearly 600 people contacted lawmakers demanding to restore the Michigan Infrastructure Fund. We ultimately secured $35 million in the state budget for infrastructure.
FIX MI STATE AWARDS
- FIRST-PLACE for PUBLIC AFFAIRS CAMPAIGN in 2018 CMPRSA PACE AWARDS
- SECOND-PLACE for VIDEO TACTIC in 2018 CMPRSA PACE AWARDS
- FIRST-PLACE for PUBLIC RELATIONS CAMPAIGN in 2017 MSAE DIAMOND AWARDS
- FIRST-PLACE for SOCIAL MEDIA CAMPAIGN in 2017 MSAE DIAMOND AWARDS
- FIRST-PLACE for SOCIAL MEDIUM TACTIC in 2017 CMPRSA PACE AWARDS